Referrals. Word of Mouth. Brand Recognition.
The obvious one is to deliver exceptional service so that the customer will be willing to recommend you. However, it’s sometimes hard to depend on your staff to deliver consistently exceptional service, and sometimes the customer will remember the individual as being wonderful—not your company. One of the easiest ways to ensure you capture that valuable business is to keep your name in front of the customer. Be unique. That’s why big businesses do unique things. For example: Las Vegas’ Mirage has its volcano… Seattle’s Pike Place Fish Market tosses the fish through the air… McDonald’s has playgrounds attached to its restaurants.
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