As Medicare cuts continue, Jason sees adopting the POC model of oxygen delivery as a matter of economic survival for DME’s. “DME’s need to watch what is going on in the market and change with the market as it changes,” he said. He points out that OxyGo reps sometimes are able to refer virtually completed sales directly to DME’s handling the OxyGo line. “We had one rep who handed a completed sale, including pricing, directly to a DME. It put cash right in the DME’s pocket,” said Jason. OxyGo makes every effort to steer business to its DME customers. The OxyGo corporate office often gets many calls a month from potential customers and always refers such requests to the closest DME carrying OxyGo to that customer. “We don’t sell direct and always protect our DME customers,” said Jason.