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Applied News
Category: Privatebranding
Investing in your brand is often the best investment you can make!
In HME, your brand is your identity. Any investment in your brand makes your business more valuable by making it more noticeable to the community, existing, and future customers. How can you ensure you are earning that valuable referral? The obvious one is to deliver exceptional service so that the customer will be willing to recommend you. However, its sometimes hard to depend on your staff to deliver consistently exceptional service, and sometimes the customer will remember the individual as being wonderfulnot your company. One of the easiest ways to ensure you capture that valuable business is to keep your name in front of the customer. Be unique. Thats why big businesses do unique things. For example: Las Vegas Mirage has its volcano Seattles Pike Place Fish Market tosses the fish through the air McDonalds has playgrounds attached to its restaurants. But how can you set yourself apart? Keep your name in front of the customer, make your goods unique: Private brand your equipment. Applieds
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